Re-pimping that which deserves sharing.


If enough people repeat an opinion often enough, it mutates into a credible theory. If enough people continue to endorse the theory, it becomes an axiom. And so, our brains go lazy and dull and we cease to question the assumptions and logic behind it.

We have an ageing population. This is a problem. Everyone knows this. No need to delve deeper. But what if I were to tell you that a very simple shift in perspective can flip the issue on its head?

I was reading an article in the Telegraph yesterday. It is neither the first, nor will it be the last, of its kind. I did, however, find it a perfect encapsulation of all the facile thinking around this subject. “The problem with ageing populations is that they are expensive”, Knowles muses. By calling it the “ageing population” we dehumanise the people involved. We are no longer…

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